Nestle India’s #EducateTheGirlChild spreads light on the positive repercussions on the impact that the girl child on the family, society and the nation of India. Experts say 20 million girls drop out of school every year.
To quote The World Bank “Reduction of child and maternal mortality, improvement of child nutrition and health, lower fertility rates and improvement in economic production”.
Nestle India along with Nanhi Kali – “for the girl child”, have produced this beautiful short. It’s a dialogue between two little girls. One of the girls’ shares, as she cuts her hair: that she would like to “look more like her brother” with short hair and boy’s clothes so that her father will educate her too; and not pull her out of school.
It’s emotional and heart wrenching. And is somehow still kept light and cute. The production is admirable and highly impactful. The ad makes for a beautiful awareness video. That we all must talk about and share.
Tweets from #EducateTheGirlChild
— misskaul (@misskaul) September 5, 2016
— Shakti Mohan (@MohanShakti) September 5, 2016
— afaqs! (@afaqs) August 31, 2016
@Nestle India ties well with the theme and the strong belief to educate women. The campaign not only draws attention to women contributing to the economy but also a long-term fight and struggle against social evils like dowry system, child marriage and rape. The brand also emphasizes on a healthy society and family which ties back to the Nestle India, F&B brand in a positive way.
The timing for the campaign is also planned well. #EducateTheGirlChild has been launched on Teacher’s day in India which falls on 5th of September. Teacher’s day was celebrated after Dr. Sarvepalli Radhakrishnan’s birthday 5th September, 1988. He was the second President of India. Teacher’s day has been celebrated every year in schools and colleges especially since 1962. Nestle India picked an excellent day to promote education and health for the girl child especially. However, 5th September 2016 falls on a Monday and is also Ganesha festival. This means that the campaign might not see the best impact since internet traffic is lower on Mondays and public holidays; when compared to mid-week statistics.
We must not discriminate between sons and daughters. “Beti Bachao, Beti Padhao, Beti Khilao.” P.M. Modi.
Promote and visit http://www.nanhikali.org/. Girl child education is a building block for a healthier family & also for a healthier society #EducateTheGirlChild