Video Marketing Statistics
Experts all over the world have been tracking the effects, of including video in their marketing strategies. There is no doubt, that there are statistics, to tell you: videos are the most effective medium. And a lot of these stats are really surprising! Like, videos increase interactivity by 85%. Let’s look through some of the stats that are most relevant to explainer videos for Small-Businesses, Entrepreneurs and Startups.
It’ll be nice to think, that when you send a business an email; that they would go through your message and visit your website. After all, You have amazing offers and awesome expert advice to share. According to MailChimp, the maximum click through rate, for a small to medium size business #smallbiz email campaign is 3.35%. But by adding a video to the email the click through rate tripled to almost 10%. Video is 600% more effective than print and direct mailing combined.
Landing Page & Home Page Video
And just by Embedding video, in a landing page, conversions increase by 80%. Before reading any text on a website 60% of visitors will watch a video if possible.
Video Marketing Stats: Online Sales
And after watching the video, 64% of viewers are more likely to purchase a product online. Over half of the executives look for more information after watching a product video.
65%, visit, marketers websites, and 35%, even pick up the phone, and call a vendor. Almost all users say: that product videos, help, them make a decision before buying.
Why does video work so well?
The National Center for Biotechnology Information, reports that the average attention span of a viewer is 9 seconds. But this doesn’t give us quite the insight. How long can a video retain a viewers attention? When video duration increases viewer retention decrease. People drop off. It’s still surprising to see that a video under one minute enjoys 80% retention where as the videos from 3 to 5 minutes still see 60% of audience retention. So, before you start production on your home page video talk to the experts. We can help you decide which kind of video would best suit your business.
Video Marketing Stats for Explainer Videos, Startups & Entrepreneur
22% of small businesses plan to post a video every month. Poor quality video experience, caused a negative perception, of a brand in 62% of the viewers.
The science is telling us that videos have the power to persuade viewers to engage with your business.
There we have it; scientific data to prove that video marketing increases conversion rates.
Credit: Hubspot, NCBI, Mark DSouza