Wedding Influencer campaign pick of the Week from Helen Kembery: The Mews Bridal!
Helen Kembery from the MediaClash looks after advertising for Bristol & Bath’s prestige & beautiful wedding title @VowMag. She shares her insights and thoughts about successful wedding influencer campaigns and her journey as an advertising professional.
Q1) What is a recent wedding business or social influencer campaign that has caught your eye?
The Mews Bridal
Q2) Did it make you want to sign up or call them?
If I was getting married, it would have – the image is stunning
Q3) What do you think could have improved the campaign?
To me, they have everything right – eye-catching image, the right (amount) content in their ad, good use of colours and a lovely logo
Q4) How would you rate it out of 10?
Q5) Tell us about your journey and how you got to where you are?
I’ve been in sales for almost 10 years and I have been lucky enough to work for some great companies who have helped my career. I’ve worked here for 4 years and as soon as Vow launched, I knew I wanted to work with the title.
Q6) What is your model of business?
MediaClash (who I work for) is a publishing company who create beautiful freely distributed local magazines .
Q7) What are two things that you did right that brought you where you are today?
Work hard, listen to my clients.
Q8) What is your biggest strength?
My product – Vow magazine. It is a beautiful bi-monthly wedding magazine for the local market
Q9) What do you thing young people in the business need to accelerate their sales?
More advertising in print, not relying on social media – you only target a particular market via social media.